# Marketing Templates & Ready-to-Use Forms

## Email Templates

### Template 1: Product Launch Announcement Email

```
SUBJECT: [Product name] is here - and it changes everything

FROM: [Team Lead Name]

---

Hi [First Name],

The moment we've been waiting for is finally here.

Today, we're launching [Product Name] - and it's going to save your team [X hours/outcome] every week.

For [X months], our customers have been asking for a way to [solve problem]. We listened. We built. And we're excited to show you what we created.

HERE'S WHAT [PRODUCT] DOES:
- [Benefit 1]: [Short description]
- [Benefit 2]: [Short description]
- [Benefit 3]: [Short description]

"Before [Product], we were spending 3 hours every Monday on reporting. Now it's 20 minutes. The ROI alone has paid for the tool 10 times over." - [Customer Name], [Company]

Ready to see it in action? Watch our 2-minute demo:
[BUTTON: Watch Demo]

Questions? Reply to this email - we read every message.

[Your Name]
[Your Title]

P.S. Early adopters get [X benefit]. Claim your spot: [LINK]
```

### Template 2: Follow-up Email After Demo/Webinar

```
SUBJECT: [First Name], here are those resources we discussed

FROM: [Your Name]

---

Hi [First Name],

Thanks for joining [Event] today. We loved talking with you about [topic discussed].

As promised, here are the resources we mentioned:

1. [Resource 1] - [Brief description] → [LINK]
2. [Resource 2] - [Brief description] → [LINK]
3. [Resource 3] - [Brief description] → [LINK]

One thing that really resonated with me was your point about [something they said]. That's exactly what [Product] solves for teams like [Company industry].

If you'd like to explore how [Product] could work for [Company], I'd love to set up a 15-minute call next week. I'm free [Day] at [Time] or [Time] - does one of those work?

Otherwise, feel free to reply with any questions. I'm here to help.

[Your Name]
[Title]
[Phone]

P.S. Your team might also find this useful: [Related resource] - it covers [topic].
```

### Template 3: Educational Nurture Email

```
SUBJECT: [Benefit/tip]: How [Customer type] can [achieve outcome]

FROM: [Your Team]

---

Hi [First Name],

One of the biggest mistakes we see [Customer type] make is [common mistake].

Last week, we analyzed 500+ [Product/industry] accounts and discovered that teams who [correct behavior] see [X%] better results.

Here's how to apply this to your team:

STEP 1: [Action]
This helps because [why].

STEP 2: [Action]
This helps because [why].

STEP 3: [Action]
This helps because [why].

Result: Teams who follow these steps typically see [specific outcome] within [timeframe].

Want to dive deeper? We published a full guide on this:
[BUTTON: Read the guide]

Any questions? This is literally what I spend my day thinking about, so I'm happy to help.

[Your Name]

P.S. If you want to see how your [metric] compares to peers at [Company type], check out our benchmark report.
```

### Template 4: Re-engagement Email (Win Back)

```
SUBJECT: [First Name], we miss you 👋

FROM: [Founder/Team]

---

Hi [First Name],

It's been a while! We noticed you haven't [action] since [timeframe].

We wanted to reach out because:
1. [Product improvement/feature since they last visited]
2. [Relevant company news or update]
3. We miss having you in the community

Here's what's new:
- [New feature]: [Benefit]
- [New feature]: [Benefit]
- [New improvement]: [Benefit]

Interested in catching up? Let's see if [Product] is still a good fit for you:
[BUTTON: Check out what's new]

Or, if now's just not the right time, that's totally cool. Just let us know - we'd love your feedback on why you stepped away.

See you soon!

[Your Name]

P.S. New customers are getting [X incentive]. If you're interested, let me know.
```

---

## Landing Page Template

### Product Feature Landing Page Structure

```
SECTION 1: HERO
- Headline (40-60 chars): [Benefit/outcome] without [obstacle]
- Subheading: [Clarification or context]
- Hero image/video: Product screenshot or customer using it
- CTA button: [Action] - [Specific benefit]
- Social proof: "[# customers] use [Product]" with logos

---

SECTION 2: THE PROBLEM
- Headline: "The [Area] problem that's costing you"
- Content: What's broken? How does this impact them?
- Image: Problem scenario
- Add data: "X% of teams spend [time/money] on this"

---

SECTION 3: THE SOLUTION
- Headline: "Finally, [solution to problem]"
- Content: How your product solves it
- Bullet points (3-5):
  • [Benefit 1]
  • [Benefit 2]
  • [Benefit 3]
- Image: Product in action

---

SECTION 4: HOW IT WORKS
- Headline: "Get started in 3 steps"
- Visual flow showing:
  1. [First step] - [outcome]
  2. [Second step] - [outcome]
  3. [Third step] - [outcome]

---

SECTION 5: SOCIAL PROOF
- Headline: "Join [#] teams using [Product]"
- Customer logos (5-8)
- OR Customer testimonials (2-3):
  "Quote about specific result"
  - [Customer name], [Title], [Company]

---

SECTION 6: SPECIFIC RESULTS
- Headline: "Results you can count on"
- 3 key metrics/outcomes:
  - [X%] faster [outcome]
  - [X hours/day] saved per week
  - [X%] improvement in [metric]

---

SECTION 7: FAQ
- Q: How is this different from [competitor/current approach]?
  A: [Specific differentiation]
  
- Q: How long does it take to [get value]?
  A: [Timeframe with specificity]
  
- Q: What if [common concern]?
  A: [How you address it]

---

SECTION 8: CTA / CLOSING
- Headline: "Ready to [benefit]?"
- Main button: [Action] - [Benefit]
- Secondary button: Lower friction option
- Guarantee/risk reduction: "[Company] is trusted by [#] teams" OR "14-day free trial, no credit card"

---

FOOTER
- Unsubscribe link
- Company info
- Privacy policy
```

---

## Social Media Content Calendar Template

| Date | Platform | Content Type | Topic | Copy | Visual | CTA | Owner |
|------|----------|--------------|-------|------|--------|-----|-------|
| [Date] | LinkedIn | Article | [Topic] | [Copy] | [Image] | [Link] | [Owner] |
| [Date] | Twitter | Tip/Insight | [Topic] | [Copy] | [Image] | [Link] | [Owner] |
| [Date] | Instagram | Behind-scenes | [Topic] | [Copy] | [Image] | [Link] | [Owner] |

### Monthly Content Themes

```
WEEK 1: [Theme] - Educational content
- Monday: How-to tip
- Wednesday: Customer story
- Friday: Quick insight

WEEK 2: [Theme] - Company/Culture content
- Monday: Team spotlight
- Wednesday: Behind-the-scenes
- Friday: Company news

WEEK 3: [Theme] - Trend/Industry content
- Monday: Trend analysis
- Wednesday: Data/research
- Friday: Expert commentary

WEEK 4: [Theme] - Product/Promotion content
- Monday: Feature highlight
- Wednesday: Use case/example
- Friday: Special offer/CTA
```

---

## Paid Ad Templates

### Google Search Ads

```
HEADLINE 1: [Benefit-driven, includes keyword]
HEADLINE 2: [Specific outcome or social proof]
HEADLINE 3: [Offer or urgency]

DESCRIPTION 1: [Why should they choose you + specific detail]
DESCRIPTION 2: [CTA + benefit]

DISPLAY URL: [company domain]
FINAL URL: [landing page URL]
```

### LinkedIn Sponsored Content

```
HEADLINE: [Benefit or curiosity hook]

DESCRIPTION: [Problem + solution + outcome]

IMAGE: Customer testimonial, product screenshot, or scenario image

CTA: [Learn more / Try now / Register]
```

### Facebook/Instagram Ads

```
COPY: [Short hook - lead with curiosity or benefit]
[Problem identification]
[Solution statement]
[CTA with benefit]

IMAGE: Real customer photo, product in use, or problem/solution visual

CTA BUTTON: [Learn more / Sign up / Shop now]
```

---

## Content Brief Template

```
CONTENT TITLE: [Working title of content]

CONTENT TYPE: [Blog post / Video / Webinar / Guide / etc.]

TARGET AUDIENCE: [Who is this for?]

PRIMARY KEYWORD: [Main keyword targeting]

SECONDARY KEYWORDS: [2-3 related keywords]

MAIN MESSAGE: [One sentence: What should reader understand?]

SUPPORTING MESSAGES:
1. [Message]
2. [Message]
3. [Message]

CONTENT OUTLINE:
- Section 1: [Topic]
- Section 2: [Topic]
- Section 3: [Topic]

LENGTH: [Target word/video length]

IMAGERY/MEDIA NEEDED:
- [Asset 1]
- [Asset 2]
- [Asset 3]

CALLS TO ACTION:
- Primary CTA: [Action]
- Secondary CTA: [Action]

DISTRIBUTION PLAN:
- Blog: [Yes/No]
- Email: [Yes/No]
- Social: [Yes/No - which platforms]
- Paid: [Yes/No]

SUCCESS METRICS:
- [Metric 1]: Target [#]
- [Metric 2]: Target [#]

OWNER: [Team member]
DUE DATE: [Date]
```

---

## Form Best Practices

### Optimal Form Fields

**"Too many fields" is the #1 reason forms aren't submitted**

**Short form (high conversion, basic info)**:
- Email
- Company name
- [One domain-specific field]
[Submit button]

**Medium form (lead qualification)**:
- Email
- Company name
- Job title
- Company size
- Current challenge [dropdown]
[Submit button]

**Long form (detailed qualification)**:
- Email
- Company name
- Job title
- Company size
- Industry
- Annual budget
- Timeline
- Specific need
[Submit button]

### Form Field Best Practices

- Mark required fields clearly
- Don't ask for phone number unless critical
- Use dropdown for "company size" not free text
- Ask conditional questions (show based on previous answer)
- Progressive profiling: save some questions for email follow-up
- Include helpful placeholder text but not as label
- Large button text size (18+ px)
- Show progress if form is long ("Step 1 of 3")

### Post-Submission

- Show thank you message with next steps
- Send confirmation email immediately
- Deliver promised content within email
- Set expectation for follow-up ("You'll hear from us in 24 hours")

---

## Campaign Brief Template

Use when planning new campaign:

```
CAMPAIGN NAME: [Name]

CAMPAIGN GOAL: [Specific, measurable outcome]

TARGET AUDIENCE: [Detailed description]

CAMPAIGN DURATION: [Start date] to [End date]

BUDGET: $[Amount]

KEY MESSAGES:
1. [Message]
2. [Message]
3. [Message]

CHANNELS:
- Primary: [Channel]
- Secondary: [Channel]

CREATIVE ASSETS NEEDED:
- [Asset type]
- [Asset type]

SUCCESS METRICS:
- [KPI]: [Target]
- [KPI]: [Target]

TIMELINE:
- [Date]: [Milestone]
- [Date]: [Milestone]

OWNER: [Team member]
```

---

## Interview/Case Study Template

Use when gathering customer story:

```
CUSTOMER NAME: [Name]
COMPANY: [Company name]
TITLE: [Their job title]
COMPANY SIZE: [Employee count]
INDUSTRY: [Industry]

BACKGROUND:
- What was the situation before [your product]?
- What were the key challenges?
- What did they try before?

DECISION:
- Why did they choose [your product]?
- What was the decision process?
- Who was involved in the decision?

IMPLEMENTATION:
- How did they implement?
- Any obstacles?
- How did your team support?

RESULTS:
- What specific results did they achieve?
- Quantify where possible (% improvement, time saved, $)
- Timeline to seeing results?

TESTIMONIAL QUOTE:
- Ask: "If you had to describe [Product] in one sentence, what would you say?"

PROOF POINTS:
- Can we reference this customer?
- Can we use their name/logo?
- Can we quote them?
```

---

## Pre-Launch Checklist

Before launching any campaign:

**Content**
- [ ] Copy proofread (no typos)
- [ ] All links tested and working
- [ ] All images optimized for web
- [ ] Brand consistency reviewed
- [ ] CTA is clear and specific

**Technical**
- [ ] UTM parameters added to all links
- [ ] Conversion tracking set up
- [ ] Email tested in 3+ email clients
- [ ] Landing page tested on mobile
- [ ] Form submissions configured

**Compliance**
- [ ] Privacy policy link present
- [ ] Unsubscribe link functional (if email)
- [ ] CAN-SPAM compliant
- [ ] No false claims or unsubstantiated features

**Planning**
- [ ] Budget approved
- [ ] Timeline confirmed
- [ ] Responsible team members assigned
- [ ] Success metrics defined
- [ ] Stakeholders notified

**Promotion**
- [ ] Internal team informed
- [ ] Sales team briefed
- [ ] Social media calendared
- [ ] Email list segments confirmed
